Mentions
Press coverage and social mentions
Broadwick Soho review: inside London’s fabulously flamboyant new hotel
LUTE’s Broadwick Soho review paints a vibrant, maximalist London hotel opened in November 2023. The property, designed by Martin Brudnizki, combines flamboyant art and playful spaces (including Flute rooftop bar and Dear Jackie restaurant) with a strong Soho sensibility. Rates start around £595 per night, and while the hotel lacks a pool or spa, its spirited design and hospitality ethos are highlighted as a key draw, with staff describing it as a “love letter” to Hayden’s family and a Soho playground for guests.
Broadwick Soho to Debut in London’s West End
Hospitality Design reports on Broadwick Soho's West End debut, designed by Martin Brudnizki. The 57-room hotel features multiple dining venues—Dear Jackie, Bar Jackie, the Nook, and Flute rooftop—plus an expansive art collection, and blends jazz-age inspiration with Italian elegance for a gritty, glamorous Soho experience.
Flute Bar
Flute Bar sits atop Broadwick Soho in London, offering skyline views, chic interiors, and top-tier cocktails at premium prices. Wanderlog highlights its stylish vibe, delicious bites, and attentive service within Broadwick Soho's rooftop venue.
Broadwick Soho, latest luxury boutique hotel opening in London
CPP-LUXURY spotlights Broadwick Soho, a 57-room luxury boutique hotel opening in London’s West End. Designed by Martin Brudnizki, the property features Dear Jackie, Bar Jackie and Flute rooftop dining, plus The Nook residents’ lounge and an eighth-floor private dining room. The hotel also showcases a curated art collection and its distinctive elephant mascot, signaling a glamorous, immersive Soho experience.
Flute, London - Restaurant Review, Menu, Opening Times
SquareMeal highlights Flute at Broadwick Soho as a glamorous rooftop dining bar with panoramic views, dramatic decor, and a standout cocktail list and menus.
Bar Jackie
Bar Jackie at The Broadwick Soho is presented as a stylish bar and all-day dining space in Soho, featuring a tiled focal bar, a foliage-rich terrace, and a vibrant drinks menu. The Broadwick Soho is described as one of London’s most striking venues.
Eclectic Elegance in the Heart of Soho
Broadwick Soho is a 57-room boutique hotel in London's Soho, designed by Martin Brudnizki, blending Jazz Age flair with Italian inspirations and Disco glamour. The Penthouse suite offers a private art collection and a terrace with city views, while the on-site Dear Jackie restaurant anchors the Soho experience with Italian-inspired dishes.
Broadwick Soho
Broadwick Soho is depicted as a cinematic, velvet-soaked boutique hotel in Soho, blending mid-century glamour with club-like energy, featuring a guest-only hideaway, a bespoke scent called Dame of Soho, and a moodier, design-forward experience that invites guests into a living film.
Broadwick Soho. Eccentric and Eclectic Luxury in the heart of Soho.
TripReporter visits Broadwick Soho in Soho, London, highlighting its flamboyant bohemian luxury, bold Italian-inspired design by Martin Brudnizki, and eclectic dining options. The piece emphasizes the hotel’s distinctive public spaces and meticulous attention to guest comfort, framing Broadwick Soho as a bold reflection of Soho’s eccentric vibrancy.
Where To Stay: The 9 Most Exciting New Hotels In London
Haute Living highlights The Broadwick Soho as one of London's most exciting new hotels, praising its decadent, independent character, 57 rooms, and Martin Brudnizki-designed townhouse atmosphere in Soho’s vibrant West End.
Broadwick Soho review: London's flamboyant new hotel
Spear’s portrays Broadwick Soho as a maximalist, glamorous arrival in Soho—designed by Martin Brudnizki with a disco-chic vibe, featuring four dining/drinking venues, bold interiors, and a vibrant, club-like atmosphere. The piece highlights its luxurious yet playful stay in one of London’s liveliest neighborhoods.