The Broadwick Soho
Room Tour

The Broadwick; Soho, London: hotel room tour

Step into a vibrant Junior Suite at The Broadwick Hotel, a newly opened gem in London's lively Soho district. Designed by the maximalist Martin Brudnizki, this suite offers a unique blend of eclectic style, comfort, and thoughtful amenities. From the bespoke animal-print wallpaper to the handcrafted elephant drinks trolley, every detail contributes to a distinctive and luxurious stay. Enjoy the convenience of a well-appointed living area, a comfortable king-sized bed, and a lavish bathroom, all while being immersed in a space that feels both busy and harmonious.

Duration: 3:40Uploaded: 11/24/2023Channel: LUTE: The Luxury Travel Edit

Created by LUTE: The Luxury Travel Edit

Transcript

0:00

Hello and welcome to The Broadwick Hotel in Soho in London. I'm going to give you a quick tour of my Junior Suite, room 402.

0:05

So, about the hotel. It was opened in late 2023 in Soho in London, as I mentioned, which is the nightlife district of the city with lots of restaurants and bars to it. It is admittedly a bit tamer than it used to be in decades gone by.

0:10

The hotel was designed by this very idiosyncratic and maximalist designer called Martin Brudnizki. I think I'm saying his name right, but he's typically very, very colorful, loves a lot of detail, spaces are really busy, but I think it works.

0:15

So, there are approximately 250 individual artworks in the hotel, including works by Lucian Freud, Andy Warhol. I quite like this piece over my bed.

0:20

So every room has its own distinctive elements and should have a lot of individual character.

0:25

Just coming over here, this is the mini-bar, maxi-bar with complimentary tea and coffee making facilities.

0:30

You have the soft drinks you'd expect and some more niche brands.

0:35

Here is your view. So, it's kind of nondescript in that it's a residential and retail street with lots of built-up architecture, but it's very distinctly London, I think, and I quite like it.

0:40

Here's your little workspace. I believe you have on-demand movies on the TV that are complimentary.

0:45

This cute little elephant was apparently handmade by artisans in India from recycled brass and it's kind of like a fancy drinks trolley.

0:50

So they've got some wine in there, uh, glassware for mixing cocktails, posh popcorn, that type of thing.

0:55

So stepping behind the bed, you have two wardrobes and a workspace on either side.

1:00

I should mention as well, the soundproofing for outside is really good. So I haven't wasn't really disturbed by that. There was some ambient noise within the room that I couldn't quite decipher, but this this did just open a week ago, so maybe there's some little quirks they still need to sort.

1:05

Okay. So here is the bathroom. I'm lucky in that my accommodation has a bathtub, that's not always the case.

1:10

Toiletries are by an Italian brand called Ortigia. They're very nice. I've never seen them in any hotel before, even though I recognize the brand.

1:15

Here is your lovely walk-in shower, dual shower heads. Um, amazing shower pressure.

1:20

I'm trying to think what else there is to tell you. The whole hotel is very, very vibrant and colorful. There's a fantastic basement restaurant called Jackie, uh, which serves Italian food and it was extremely good last night, very lively as well. Also saw some celebs and they've got a great rooftop bar called Flute with lovely views and a great atmosphere too, fantastic design.

1:25

Regarding the hotel rooms themselves, I also book accommodation at the hotels I profile with benefits including complimentary upgrades, credits for free dining, late check-out, early check-in, that type of thing. So if you'd like information on that, you can just look at the information in the description.

1:30

And there you have it. This is a Junior Suite at The Broadwick Hotel in Soho, in London, shown in late 2023, just after it opened.

Key Highlights

Step into a vibrant Junior Suite at The Broadwick Hotel, a newly opened gem in London's lively Soho district. Designed by the maximalist Martin Brudnizki, this suite offers a unique blend of eclectic style, comfort, and thoughtful amenities. From the bespoke animal-print wallpaper to the handcrafted elephant drinks trolley, every detail contributes to a distinctive and luxurious stay. Enjoy the convenience of a well-appointed living area, a comfortable king-sized bed, and a lavish bathroom, all while being immersed in a space that feels both busy and harmonious.

Ideal For

Couples or solo travelers seeking a stylish, luxurious, and uniquely designed hotel experience in the heart of London's nightlife and entertainment district. Ideal for those who appreciate art, vibrant interiors, and high-end amenities.

Vibe

Open-plan living and sleeping areaSeparate bathroom accessible from the main roomHidden wardrobe and desk area behind the bed

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